Alchemy Software Development and HP Indigo's constant pursuit of quality

HP Indigo to use Alchemy CATALYST™ to accelerate delivery of international products

DUBLIN – November 1, 2007 – HP Indigo is not afraid of change. In fact, they've embraced it with the latest visual translation memory technology from Alchemy Software Development.

HP Indigo, a leader in on-demand digital printing, recently integrated Alchemy CATALYST™ 7.0, the latest and most advanced technology on the market into their localization process to streamline project schedules, reduce localization costs and improve quality.

In the world of digital printing, a global market presence is an absolute must. With a constant emphasis on the pursuit of quality and innovation, HP Indigo decided to source a reliable translation solutions partner to help them build and expand this global presence. It was imperative that this partner provide a flexible translation infrastructure enabling speed, consistency and reduced costs in their evolving localization workflow.

“Following comprehensive research of the translation memory tools on the market, we decided in favor of Alchemy CATALYST™. The decisive feature for us was its ability to completely re-invigorate and improve our translation process”, said Brigitte Bennett, Localization Team lead for HP Indigo, “upon introducing Alchemy CATALYST™ to the localization process, we experienced a dramatic increase in productivity, primarily driven by its ability to handle complex Microsoft .NET localization projects, something other tool vendors struggled to cope with”.

“Our goal is to provide the localization industry with a choice of high quality translation memory tools and we are delighted that HP Indigo has chosen Alchemy CATALYST™ as their translation technology”, said Robert Martin, Director of International Sales, Alchemy Software Development, “like many technological leaders, HP Indigo wants to increase translation throughput while reducing translation costs; we're delighted that Alchemy CATALYST™ has helped them achieve this while improving translation consistency and quality.”

About HP Indigo
HP Indigo is a global leader in digital printing. HP innovation provides the momentum to help their clients transform their business, acquire new customers and sustain existing relationships. Through higher value services, such as collateral-on-demand, as well as personalized direct mail, manuals and photo-related printing services, HP helps their clients take a leading and profitable role in the growing digital printing era.

About Alchemy Software Development
Alchemy Software Development is the developer of Alchemy CATALYST™ and Alchemy Language Exchange. Alchemy CATALYST™ is the world's most popular visual localization technology. 80% of the world's largest software companies use it to accelerate entry to international markets, improving revenue growth opportunities and reducing their costs.

With over 20,000 licenses worldwide, Alchemy CATALYST™ is the dominant choice among professional development companies, localization service providers and global technology leaders such as Siemens, Corel, Philips, Canon, Oracle, VistaTEC, Lionbridge Technologies and SDL International.

Alchemy Language Exchange is used by large enterprises to centralize, manage and derive value from their language assets via Web Services and integration with existing processes.

Alchemy Software Development has offices in Ireland, United States of America and Germany. For more information, please see www.alchemysoftware.ie