Strong growth in demand for Alchemy CATALYST™ visual localization technology

Alchemy CATALYST™ is the most widely used visual localization technology

DUBLIN and SALEM – November 1, 2006 – Alchemy Software Development Ltd., the world leader in visual localization solutions, today announced that its community of Alchemy CATALYST™ Translator/LITE users reached 15,000 registered and activated licenses. This makes it the most widely used visual localization technology within the ISV (Independent Software Vendor) industry sector.

Since its original launch in 2001, Alchemy CATALYST™ has been both the market and innovation leader in visual localization technology. Having pioneered free software for freelance translators, a model now widely adopted in the industry, Alchemy Software has consistently been the first to introduce key localization technologies and support in their products over the years. Alchemy leads, where others follow:

• 1st Visual .NET Solution — Introduced in 2002 with the Beta version of Microsoft .NET Framework 1.0
• 1st Secure XML Solution — Developed as part of Alchemy CATALYST™ 4.0 in 2002
• 1st Complete Database Localization Solution — Now the standard in the industry for visually localizing database content
• 1st Runtime Validation Technology — Provided free to all clients worldwide as a loyalty upgrade promotion
• 1st Industry implementation of XLIFF — Rolled out several large scale industry implementations of XLIFF in large medical companies during 2004
• 1st Integration with Content Management Systems — Fully integrated with GlobalSight and SDL Teamworks 3.0(now the corporate standard in Siemens AG)
• 1st Visual HTML Solution — Introduced in late 2005 and now emerging as the standard for localizing HTML based applications and web sites
• 1st to introduce AI based algorithms — Developed Alchemy Layout Manager in 2005 which dramatically reduces the localization engineering effort
• 1st implementation of Microsoft .NET 3.0 — Introduced in late 2006 to some of the largest ISV in the world that are adopting the MS .NET framework as their corporate standard.

“We're experiencing strong growth in demand for our technology worldwide,” commented Robert Martin, head of International Sales and Marketing, “driven by improved economic conditions and the growing importance of globalization. Many of our clients see it as strategically important to their business development plans to introduce localized software and services in international markets quickly and cost effectively. Alchemy CATALYST™ makes this important corporate goal achievable.”

About Alchemy Software Development
Alchemy CATALYST™ is the world's most recognized visual localization technology. 80% of the world's largest software companies use Alchemy CATALYST™ to accelerate entry to international markets, improving revenue growth opportunities and reducing their costs.

With over 12,000 licenses worldwide, Alchemy CATALYST™ is the dominant visual localization technology among professional development companies, localization service providers and global technology leaders such as Siemens, Corel, Philips, Canon, JD Edwards, VistaTec, Bowne Global Solutions and SDL.

Alchemy's technology is designed to boost the efficiency and quality of globalizing software products and is used by software development and globalization companies worldwide. With over 12,000 licenses installed worldwide, Alchemy CATALYST™ is used by translators, software engineers, quality assurance specialists and project managers and is referred to as the Gold Standard in Localization.

Alchemy Software Development has its headquarters in Dublin, Ireland at Harcourt Business Center, Harcourt Street, Dublin 2, and has offices and facilities in Europe, Asia-Pacific and the United States.

For more information on the company and its products, please refer to http://www.alchemysoftware.ie/